What is AdWalled?
For Publishers
AdWalled combines the paywall experience that consumers are used to with the ability to watch an ad in order to access content. The “adwall” loads after everything else loads on page so it doesn’t disrupt any of your previous ad revenue but allows you to collect premium video CPMs as incremental revenue.
For Users
AdWalled provides people with free access to content and no need for dozens of memberships/signups across a variety of publishers. With that in mind, good publishers deserve to make money for their hard work so we ask that you take a couple seconds to view a sponsored video in exchange for the free access.
Revenue Potential
Video CPMs are higher than display and AdWalled users tend to have higher video completion rates than standard pre-roll.